Beauty Without Cruelty acquires young & pure

Beauty Without Cruelty (BWC), the global ethical cosmetics brand, has acquired the UK’s leading teen skin care brand, young & pure. With shared ethical values, the acquisition of young & pure enables BWC to expand its customer base and introduce younger audiences to ethical products. 

BWC pioneered cruelty-free beauty products in the 1970’s and has developed an internationally-recognised approach to quality control and ethical formulation development.  young & pure products offer teen-focused skin care and the company strongly supported the international campaign for the removal of potentially harmful ingredients. The current young & pure product range is the leading skin care range especially designed for teenage skin. It has a loyal customer base and, like BWC, is 100% vegan.

Tim Green, Director of BWC, said “We are excited by this opportunity to provide an enhanced ethical offering for our customers and we commend the founder of young & pure for her achievements in promoting ethical skin care.“

Please check back shortly for our new web site where you will be able to purchase online from the full range of young & pure